Linking Google Analytics (GA) with Google Ads is essential for digital marketers who want to maximise campaign performance. When you connect Google Analytics 4 (GA4) or Universal Analytics (UA) to Google Ads, you unlock a full view of the customer journey – from on-site behaviour to ad clicks – and can leverage rich audience data […]
Developed in partnership with Google, the Professional Focus + Google Data Analytics Certificate program is a special opportunity for you to earn the Google Data Analytics Career Certificate with the advantage of Purdue Global faculty and support, and earn a Purdue Global micro-credential at the same time. This program will prepare you to start or […]
Click-Through Rate (CTR) is a hot topic in SEO, and for good reason. It measures how many searchers click on your listing when it appears in search results. A higher organic CTR often means more traffic – and some marketers believe it can even influence your Google rankings. This has led to the rise of […]
Click-Through Rate (CTR) is a key metric in SEO that measures how often people click on your site’s link when it appears in search results. In this comprehensive guide, we’ll explain what CTR means in the context of organic search, how to calculate it, how to get the necessary data from Google Search Console, and […]
For SEO professionals, organic CTR (click-through rate) is a vital indicator of how effectively your pages turn search impressions into clicks. It’s one of the key SEO performance metrics that shows how appealing your content is in search results. In this post, we’ll explain what organic CTR is, why it matters for SEO, how to […]
Click-through rate (CTR) is a metric that measures how often people click on a link out of the total impressions (views) that the link receives. In the context of SEO, CTR usually refers to the percentage of searchers who click on a website’s listing in the search engine results page (SERP) for a given query. […]
In the world of SEO, Click-Through Rate (CTR) is more than just a vanity metric—it’s a powerful signal that can influence one’s website’s rankings. Search engines like Google monitor how users interact with search results, and if your site is getting more clicks than average, it can signal relevance and authority. That’s where CTR bots are […]
Google’s Data Analytics Professional Certificate is an online training program designed to equip beginners with job-ready data analytics skills. It’s part of the Grow with Google Career Certificates initiative, aimed at helping career changers and aspiring analysts break into the high-growth field of data analytics. No prior experience or degree is required – all you […]
Click-through rate (CTR) is a key performance metric in SEO that measures how often searchers click your site’s listing when it appears in search results. While some have tried “CTR manipulation” through black-hat methods (like bots or click farms), here we’ll focus on ethical, white-hat CTR optimization strategies. We’ll explain how CTR works in SEO, […]
Twilio is a leading cloud communications platform (CPaaS) that enables businesses to programmatically make calls, send texts, and integrate various communication channels. If you’re considering Twilio for voice and SMS in the United States, it’s crucial to understand the pricing structure for phone numbers and usage. This detailed guide provides an overview of Twilio’s services […]
